The climate we are currently experiencing is not only difficult, but also unique to recent Italian and European history. The current situation tells the story of an economic model based on finance, which for too long has considered individual profit as its only objective. Unfortunately the face and identity of those responsible for exhausting this system are unclear, whilst the impoverishment and loss of economic and cultural assets, are tangible.
Italy, as with many other European countries, has found itself at the centre of this earthquake, and Real Estate is undoubtedly amongst the sectors most severely affected. The noted difficulties of the banking system, the stagnation of company balance sheets, the impoverishment of the population, the erosion of the middle class and the thick cloud of negativity, are all elements preventing us from living the present climate with a positive attitude and from facing the future with calmness and serenity.
It is at this very time however, that every manager must be able to clearly see the value of that which they possess inside their company and that which they can express. Rather than being overwhelmed, a positive attitude geared towards recovery and revival will be necessary. It is for this reason that our meeting at the next edition of EIRE (from 5th to 7th June at Fieramilano) will represent the possibility to present each of our opportunities, whether public or private, to international investors. With the banking system currently blocked, the participation of foreign funds in collaboration with Italian partners, will be a deciding factor in the development of our initiatives. With confirmation by at least 50 investors and other recruits by leading Real Estate companies with whom we have implemented co-marketing activities, the theme of attraction for international investment in Italy will be introduced.
For this reason, we are currently preparing THE BEST OF ITALY: BOOK OF INVESTMENT OPPORTUNITIES, PROJECTS AND QUALIFIED PROFESSIONALS, an online tool which will introduce investors to both development opportunities and a list of the professionals and property investment vehicles available for the implementation of their projects. Each investor will therefore be able to view and select plans one month prior to the event and then further evaluate them at EIRE through one to one meetings, all in accordance with a personalised schedule prepared on the basis of expressions of interest.
This is not a time for losing hope, but rather a time for meeting new people, exchanging new information and expanding our markets: all essential conditions for a successful recovery. We invite you all to collaborate with us and ensure EIRE becomes an important response by the Italian Real Estate sector, which is alive and more willing than ever to play a significant role in building the future of our country.